diff --git a/packages/ep_products/Classes/Controller/AjaxTeaserPopupController.php b/packages/ep_products/Classes/Controller/AjaxTeaserPopupController.php
index c972d80..9d5b4ee 100644
--- a/packages/ep_products/Classes/Controller/AjaxTeaserPopupController.php
+++ b/packages/ep_products/Classes/Controller/AjaxTeaserPopupController.php
@@ -4,14 +4,21 @@ namespace EP\EpProducts\Controller;
 
 use Psr\Http\Message\ResponseInterface;
 use EP\EpProducts\Domain\Model\Concept;
+use EP\EpProducts\Domain\Model\Product;
 use TYPO3\CMS\Extbase\Mvc\Controller\ActionController;
 
 class AjaxTeaserPopupController extends ActionController
 {
-    public function conceptAction(Concept $concept, string $targetUrl): ResponseInterface
+    public function conceptAction(Concept $concept, string $targetUrl, ?Product $product = null): ResponseInterface
     {
+        // A product can have its own text; title, image and button stay those of the concept
+        $popupText = (string)$product?->getPopupText();
+        if ('' === trim(strip_tags($popupText))) {
+            $popupText = $concept->getPopupText();
+        }
         $this->view->assignMultiple([
             'concept' => $concept,
+            'popupText' => $popupText,
             'targetUrl' => $targetUrl,
         ]);
         return $this->htmlResponse();
diff --git a/packages/ep_products/Classes/Domain/Model/Product.php b/packages/ep_products/Classes/Domain/Model/Product.php
index a4c1ea5..bde2968 100644
--- a/packages/ep_products/Classes/Domain/Model/Product.php
+++ b/packages/ep_products/Classes/Domain/Model/Product.php
@@ -279,6 +279,11 @@ class Product extends AbstractEntity implements TeaserInterface
      */
     protected $nonBookableInfo;
 
+    /**
+     * @var string
+     */
+    protected $popupText = '';
+
     public function __construct()
     {
         $this->initStorageObjects();
@@ -1146,6 +1151,18 @@ class Product extends AbstractEntity implements TeaserInterface
         $this->tourThumbnail = $tourThumbnail;
     }
 
+    public function getPopupText()
+    {
+        return $this->popupText;
+    }
+
+    public function setPopupText($popupText): static
+    {
+        $this->popupText = $popupText;
+
+        return $this;
+    }
+
     public function getTourLink()
     {
         return $this->tourLink;
diff --git a/packages/ep_products/Configuration/TCA/tx_epproducts_domain_model_product.php b/packages/ep_products/Configuration/TCA/tx_epproducts_domain_model_product.php
index bc8d56c..b0cb13b 100644
--- a/packages/ep_products/Configuration/TCA/tx_epproducts_domain_model_product.php
+++ b/packages/ep_products/Configuration/TCA/tx_epproducts_domain_model_product.php
@@ -41,6 +41,7 @@ return [
                     tour_thumbnail,
                 --div--;Bewertung, --palette--;;rating, testimonials,
                 --div--;Buchbarkeit, non_bookable_dates,
+                --div--;Popup, popup_text,
                 --div--;LLL:EXT:core/Resources/Private/Language/Form/locallang_tabs.xlf:language, sys_language_uid, l10n_parent',
         ],
     ],
@@ -876,6 +877,18 @@ return [
                 'maxitems' => 1,
             ],
         ],
+        'popup_text' => [
+            'exclude' => 0,
+            'label' => 'Popup Text',
+            'description' => 'Ersetzt für dieses Produkt den Popup-Text des Konzepts. Leer: Text des Konzepts. Ob ein Popup erscheint, legt weiterhin das Konzept fest.',
+            'config' => [
+                'type' => 'text',
+                'cols' => 40,
+                'rows' => 5,
+                'eval' => 'trim',
+                'enableRichtext' => true,
+            ],
+        ],
         'non_bookable_info' => [
             'exclude' => 0,
             'label' => 'Infobox nicht buchbar',
diff --git a/packages/ep_products/ext_tables.sql b/packages/ep_products/ext_tables.sql
index 2a54011..2a1d996 100644
--- a/packages/ep_products/ext_tables.sql
+++ b/packages/ep_products/ext_tables.sql
@@ -65,7 +65,8 @@ CREATE TABLE tx_epproducts_domain_model_product
     badge                 int(11) unsigned                NOT NULL default '0',
     non_bookable_info     int(11) unsigned                NOT NULL default '0',
     non_bookable_dates    varchar(255)        DEFAULT ''  NOT NULL,
-    min_price             int(11) unsigned                NOT NULL default '0',
+    popup_text            text                            NOT NULL,
+    min_price            int(11) unsigned                NOT NULL default '0',
     tstamp                int(11) unsigned    DEFAULT '0' NOT NULL,
     crdate                int(11) unsigned    DEFAULT '0' NOT NULL,
     cruser_id             int(11) unsigned    DEFAULT '0' NOT NULL,
diff --git a/packages/ep_theme/Resources/Private/Partials/Product/Teaser.html b/packages/ep_theme/Resources/Private/Partials/Product/Teaser.html
index e54e2dd..f0d1db4 100644
--- a/packages/ep_theme/Resources/Private/Partials/Product/Teaser.html
+++ b/packages/ep_theme/Resources/Private/Partials/Product/Teaser.html
@@ -71,7 +71,7 @@
         <div class="flex-1 flex flex-col space-y-1 px-2 py-4 md:p-4">
             <a href="{targetUrl}" class="peer"
                 <f:if condition="{concept.popupText} && {settings.globalConceptCode} != {concept.code}">
-                    hx-get="{ep:uri.ajax(action: 'concept', controller: 'AjaxTeaserPopup', arguments: '{concept: concept.uid, targetUrl: targetUrl}', format: 'html', pageUid: settings.defaultAjaxUid)}"
+                    hx-get="{ep:uri.ajax(action: 'concept', controller: 'AjaxTeaserPopup', arguments: '{concept: concept.uid, product: product.uid, targetUrl: targetUrl}', format: 'html', pageUid: settings.defaultAjaxUid)}"
                     hx-target="body"
                     hx-swap="beforeend"
                 </f:if>
diff --git a/packages/ep_theme/Resources/Private/Templates/AjaxTeaserPopup/Concept.html b/packages/ep_theme/Resources/Private/Templates/AjaxTeaserPopup/Concept.html
index fe92df4..6486d42 100644
--- a/packages/ep_theme/Resources/Private/Templates/AjaxTeaserPopup/Concept.html
+++ b/packages/ep_theme/Resources/Private/Templates/AjaxTeaserPopup/Concept.html
@@ -28,7 +28,7 @@
                             <h3>
                                 {concept.name}
                             </h3>
-                            {concept.popupText -> f:format.html()}
+                            {popupText -> f:format.html()}
                             <a href="{targetUrl}" target="_blank" class="button bg-button">
                                 {concept.popupButtonLabel}
                             </a>