diff --git a/web/typo3conf/ext/ep_theme/Resources/Private/Partials/FacebookPixelCode.html b/web/typo3conf/ext/ep_theme/Resources/Private/Partials/FacebookPixelCode.html
index 3e4fc647..abbdea6d 100644
--- a/web/typo3conf/ext/ep_theme/Resources/Private/Partials/FacebookPixelCode.html
+++ b/web/typo3conf/ext/ep_theme/Resources/Private/Partials/FacebookPixelCode.html
@@ -10,7 +10,7 @@
     fbq('init', '1669863793235509');
     fbq('track', 'PageView');
     <f:if condition="{viewContent.productUid} && {viewContent.nameInternal}">
-        fbq('track', 'ViewContent', '{viewContent -> v:format.json.encode() -> f:format.raw()}');
+        fbq('track', 'ViewContent', { content_ids: [ {viewContent.productUid} ], content_name: '{viewContent.nameInternal}', content_type: 'product' });
     </f:if>
 </script>
 <noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1669863793235509&ev=PageView&noscript=1"/></noscript>