diff --git a/public/typo3conf/ext/ep_products/Classes/Service/ResellerDataService.php b/public/typo3conf/ext/ep_products/Classes/Service/ResellerDataService.php
index 279cfc3e..7625d7cb 100644
--- a/public/typo3conf/ext/ep_products/Classes/Service/ResellerDataService.php
+++ b/public/typo3conf/ext/ep_products/Classes/Service/ResellerDataService.php
@@ -101,7 +101,7 @@ class ResellerDataService implements SingletonInterface
             'utm_source' => $type === 'google' ? 'google' : 'social',
             'utm_medium' => 'cpc',
             'utm_campaign' => 'dynamisches-remarketing',
-            'utm_content' => $product->getName(),
+            'utm_content' => $product->getCode(),
         ];
 
         $data = SerializedProduct::fromEntity(